Strategic Marketing

Taking The Hassle & Stress Away When Your Agency Lands A Big Project

You’ve landed a major re-brand and website design for a client….

But there’s no real marketing strategy or brand positioning to build with?

You want your client to look at their marketing 360 degrees and feel return on their investment, long term….

Looking for a consultant you can 100% trust to create a strategy with an objective perspective?

Get In Touch

I have worked with many agencies who are super excited to have landed a lovely project but…… it’s a little bit one dimensional. The expectations are high and you’re feeling the pressure to deliver a website or brand but they think traffic will simply come to it and start making a huge turn over!!  We know it all too well, don’t we?

If you’d like someone who’s had the experience of going into companies, blind but confident and can discuss company aims and objectives, turning the conversation towards how we can work together to make their brand and marketing spend work for them. To set tactics that will complement the branding and website work you’re already about to work on.

Here's how I work for you on Strategic Development and Delivery…

Initial Meeting

  • I will attend a client meeting as part of your team
  • Discuss business aims and objectives
  • Explore marketing targets, aims and objectives to align to the business
  • Set ambitions
  • Identify key competitors in the market
  • Define key target audiences and ideal clients
  • Briefly explore tactics

Marketing Planning Stage 1

  • Create marketing plan
  • Set Objectives
  • Define Target Personas
  • Competitor analysis
  • Key messaging
  • Tactical Planning

Marketing Planning Stage 2

  • We run through the ‘1st Draft’ of the marketing plan
  • Discuss competitor analysis and the findings/ recommendations
  • Discussions around this will shape up final marketing plan
  • Confirm budgets and tactics
  • Identify any on-going management required (PPC/ SEO/ Social management) etc

Marketing Planning Stage 3

  • Email/ Presentation of final Marketing Plan


  • “As a small business operating in an increasingly commercial environment, we called on Hetty to review our marketing and comms planning. Hetty quickly got her head around our business and industry. In particular, Hetty gave some us really helpful guidance and tips on growing our content marketing, our social media engagement and setting KPIs. Three months in and we’ve already seen a significant increase to our profile and social media followers.”
    Tim Chewter, Head of Research & Communications
    Strategic Development Network
  • “Hetty was part of my team delivering on-site social media support for Southampton Boat Show in 2018. Not only was she instrumental in setting up the social plan and ensuring that everyone delivered the right content at the right time, but she was also incredibly hands-on and practical on the day too. Her enthusiasm and energy is infectious and she helped the whole team deliver on very tight deadlines, with a great sense of fun too. She gives a real boost to any team.”
    Helen Banyard, Head of Client Services
    Zest The Agency
  • “Hetty is an excellent marketer with a specialism for social and digital. Hetty worked with myself and my team delivering a large event based integrated marketing campaign. Of which, she was the main deliverer for all social related content and actions. She planned content well, she executed it brilliantly and was 100% involved on the ground at the event delivering live content across the 10 days. We loved working with Hetty. Highly recommended.”
    Belinda Collins – MD
    Zest the Agency

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