Welcome back! I’m really pleased that Part 1 was so well received and of real practical help, thank you to those who shared my post. Part 1 explored setting up your Twitter header and profile, ensuring your profile is then linked to your website (think sales!). And in turn making sure your website is Google Analytically aligned so you can measure your social media ROI.
Now I would like to help progress your social strategy by focussing on developing your Twitter account and creating an active and engaging audience.
If you’re currently feeling like an angry bird, feeling frustrated and wasting your energy, then keep these stats in mind:
There are some 320M active monthly users worldwide
In 2014 there were some 20M Fake users according to Jeff Bulas
At the beginning of November 2015 Twitter recently did a large clear out of Fake users in case you noticed a drop in followers!
80% of users are connecting via their mobile devices
Growing your Twitter audience
Growing your Twitter audience takes time and patience, you need to build your social branding, client trust and social influence. You can start to do this by taking part in your industry ‘discussions’ online, start by searching your interest with a # in the search area.
Become involved with your local community by connecting with people and companies you want to engage with, making them aware you are active on Twitter.
In Kent and many other regions there are allocated Twitter chat times like #KentHourTuesdays at 8.30pm – why not get involved? Chat to other businesses who have something to say about local events or happenings.
Start identifying businesses you want to hear about and from – start following them. Check out their Twitter content, maybe like, reply or RT a few of their recent tweets showing you are genuinely interested in what they have to say.
One method of growth is to identify some key competitors and start following a handful of their followers each week (no more than 20). You will find that as your area of business is of interest them, a percentage will start following you in return.
It is advisable to check on Twitter 2-3 times a day, see what is the latest news from your industry and RT some messages with a comment showing your opinion on this. There is so much content and information out there, enjoy that and use it….
If you have a Word Press website or Blog it gives you the opportunity to click an automated message to your Facebook, Google+ or Twitter account, and allows you to adapt the suggested message! Saves you a little job doing it manually!
When you meet new business contacts ensure you follow them and commence your relationship i.e. @HettyRackham It was great meeting you today @EVENT hope to meet you again soon #SocialMedia #KentDigital
Engaging with your Twitter audience and increasing your visibility
- Start by broadcasting key messages regularly (at least 4 key messages a week)
Bring your story to life by attaching pictures or video to your messages – this increases engagement SIGNIFICANTLY
Ensure your messages are NOT all sales, sales, sales only 25% of your messaging should be about you and your service (or product)
The other 75% should be about latest industry news, top tips, local stories etc. this way you become interesting to others and more of a social influencer!
Ensure your messaging is regular as this social platform is BUSY, don’t feel afraid to re-use and re-word your messages and alternate your #!
It is advisable to schedule your key messages 4-6 times a day as standard
There is so much to share, and you are best to experiment with your account, why not start by using these tips to start with and you will soon discover that over time you will gain confidence and knowledge of works best for your account. If you like what I have shared here, please do link to this blog from your website – that’d make my day!
I aim to create more posts, including Key Twitter Times and Twitter Etiquette – Why don’t you tell me on the feedback form what you’d most like to hear about?! Or if you have specific enquiries about your account, or are interested in some social media training please email me email@example.com
Thanks for reading!